No-frills retail experience

Low cost model: Each store only needs an average of two workers compared with other conventional grocers which require about six.

WALK into a Baloy store and one will notice the no-frills set-up of what is supposed to be a grocery outlet. But it is this void of fancy fittings, yet functional stores that form the core of Baloy Sdn Bhd’s business model, bringing a new grocery shopping experience to Malaysians by going back to basics.

“Cutting out unnecessary costs and being efficient in our operation are the fundamental elements that help make our business model unique, and we are able to pass on these savings to our customers in the form of cheaper than average market prices for daily essentials and basic food products, ” says co-founder and director Dan Lim.