NEW YORK: Not so long ago, advertising executives were banking on the start of an industry recovery as early as the third quarter after the global coronavirus pandemic decimated marketing budgets this year.
But the rebound will be slower than expected as the restart of the US economy has stumbled across many states and Covid-19 infections have spiked in key regions including California, Florida and Texas. Ad market forecasters said they are likely to lower expectations for the year.
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