In a statement, CIMB said it has introduced an online-to-branch account opening process for individual banking customers, who can now submit their application to open a current or savings account online.
To get the process started, customers fill in an account opening e-form on CIMB's website.
Subsequently, they proceed to a dedicated e-account opening priority queue available in all the bank's branches to complete the application via Know-Your-Customer due diligence.
According to CIMB, the solution has been rolled out to all branches nationwide and more than halved the service time for account openings.
Meanwhile, CIMB also launched a Biz Financing Portal on July 13 for SMEs to submit their financing applications online.
SMEs are now able to upload documents and submit loan applications entirely online.
“The introduction of these digital-first initiatives matter more than ever under the new normal of banking and payments today.
"These initiatives are aligned with CIMB’s two main pivots of Forward23 i.e. customer and, tech and data, aiming to digitise and simplify our products and processes to provide a more seamless and convenient banking experience to our customers," said CIMB Group chief strategy and design officer Gurdip Singh Sidhu.
He added that the bank is increasing innovation due to the current need for social distancing, which has reshaped customers' banking behaviour.
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