CMOs must be able to lead multi-faceted teams

Commenting on the worldwide findings, Stephan Loerke, (pic) CEO of the WFA said: “The CMO is not dead, they are just being reborn in a new form. The truth is that the CMO is more important than ever as the conductor of the orchestra of marketing experts, both internal and external, both local and global.

PETALING JAYA: A global report by the World Federation of Advertisers (WFA) has revealed that one in five respondents feel that chief marketing officers (CMOs) will be extinct in the next 10 years, although the findings show that most marketers “see and feel” the value of marketing.

A total of 82% said that marketing is “valued” in their business while 92% agree that marketing “is vital” to the success of their business.

The survey, which was held this year and the results announced this month, was conducted in collaboration with research agency 2CV and 28 national advertiser associations, including the Malaysian Advertisers Association (MAA).