MDA partners Comscore, SimilarWeb to uncover growth opportunities

Serm: MDA realises it is the right time to not only expand the endorsement beyond audience currency but also to include market insight.

KUALA LUMPUR: The Malaysian Digital Association (MDA) have reappointed Comscore as the measurement partner for audience currency while SimilarWeb is appointed as the body’s first-ever measurement partner for market insight to provide reliable and holistic industry standards.

The MDA hopes to help the industry to have a deeper understanding in audience currency and market Insight to uncover growth opportunities and power better buying decisions in the digital media with this endorsement and partnership with the selected vendors.