Collaboration to revive coffee farming in Malaysia

[From left to right] Tuan Haji Sukhri Jusoh, Deputy General Manager of KEDA; Tuan Ramli Bin Abdul Rahman, Director of KSDA; Mr. Juan Aranols, Chief Executive Officer, Nestlé (Malaysia) Berhad; Puan Nurzila Bt Abdul Ghani, Education Director of FELDA; YBhg Datuk Dr. Hanim Ahmad, Deputy Director, Industrial Crop Research Centre of MARDI; Tuan Hj Fakhrurrazi Bin Mohd Habib, President of KAF; Mr. Othman Chraibi, Business Executive Officer, Beverages Unit, Nestlé (Malaysia) Berhad officially launch the NESCAFÉ Grown Respectfully Programme to rejuvenate coffee farming in Malaysia.

KUALA LUMPUR: Nestle Malaysia, together with the Kedah State Department of Agriculture (KSDA), Kedah Economic Development Authority, Federal Land Development Authority, Malaysian Agricultural Research and Development Institute and Pertubuhan Kami Anak Felda have joined forces to revive the coffee farming sector.

Nestle (Malaysia) Bhd chief executive officer Juan Aranols said the Grown Respectfully programme is part of the company's initiative to provide business for coffee planters, especially those in the northern region.

Mr Juan Aranols presenting his welcoming address at the launch of NESCAFÉ Grown Respectfully Programme.