Need to safeguard brands against rampant online advertising frauds

Sharing insights: (from left) Menezes, Loreal Malaysia consumer and market intelligence director Carol Ng, Kadri, Tune Group head of marketing and media Margaret Au-Yong and Khoo at the forum.

PETALING JAYA: Efforts must be taken to safeguard brands against the rampant online advertising frauds and there is a need for the ad industry to self-regulate.

These are some of the suggestions by a speaker at the The Malaysian Advertisers Association’s (MAA) latest forum on “Behind the Curtain”.