Getting the Secret Recipe right

New technologies such as data analytics and artificial intelligence will play a big role in Secret Recipe's business in future, indicates Sim.

SECRET Recipe Cakes & Cafe Sdn Bhd is certainly no stranger to the local food and beverage (F&B) scene. The homegrown brand has seen strong progress over the years, consistently reinventing itself with the times to not only remain relevant, but also to pull in a new generation of customers to sustain its growth.

“Retaining the core of Secret Recipe while still updating the brand is a constant challenge.