Consolidation seen in OOH sector

Low: We have 340 OOH players in the domestic market compared with countries like Singapore, Thailand and Indonesia. The local outdoor ad market is also relatively sizeable to attract other regional players.

PETALING JAYA: The out-of-home (OOH) advertising segment, which is projected to grow by about 5% this year, could see some consolidation over the next three to five years with the entry of more foreign outdoor advertising companies.

With the OOH market showing strong potential, it is learnt that many regional players are showing keen interest to set up their operations in the country.