Sime Darby Oils in JV with ADVOC to market oils, fats products in MENA


From left: Asanee Mallamphut, head Asia Pacific - customised, Sime Darby Oils; Mohd Haris Mohd Arshad, managing director, Sime Darby Oils; Dr. B.R. Shetty, chairman, Abu Dhabi Vegetable Oil Company (ADVOC); Binay Shetty, vice-chairman & CEO of BRS Ventures and Nirman Shetty, director ADVOC.

KUALA LUMPUR: Sime Darby Oils (SDO) and Dr. B.R.Shetty owned Abu Dhabi Vegetable Oil Company (ADVOC) are teaming up to market oils and fats products in the Middle East and North Africa (MENA) region.

The companies said in a joint statement they would operate in the region as a single sales and marketing team, focusing on basic and specialty fats. These include bakery fats, shortening, industrial margarines, spread fats, dairy replacers, confectionary fats and cocoa butter substitutes and replacers.

“This will benefit regional customers by providing them access to the companies’ combined sales expertise, production capabilities and extensive product range, ” it said on Monday.

The companies acknowleged evolving customer needs were playing an increasingly critical role in businesses. Hence, they needed to speed up the development of innovative solutions to ensure they remained competitive.

“The Sime Darby Oils-ADVOC partnership is a powerful combination. Sime Darby Oils’ understanding of specialty fats, its deep R&D expertise, and agile, collaborative approach is uniquely complimentary to that of ADVOC’s, ” ADVOC chairman Dr. B.R.Shetty.

Over the last two decades, ADVOC has earned the reputation of being a customer driven and reliable supplier of a wide variety of oils and fats in the MENA region, he said.

Meanwhile, SDO managing director Mohd Haris Mohd Arshad said the MENA region was a key growth market for Sime Darby Oils.

Hence, the partnership with ADVOC enabled it to establish an on-the-ground presence through enhanced local market knowledge and capabilities, and also open up opportunities for sustainable products and supply chain.

Through this partnership they plan to leverage on their respective assets to offer compelling customer propositions

The teams are working closely to set up the operations, structure, portfolio, marketing and route-to-consumer strategies, licensing and other operational matters.

“Together, working as one team, we will unlock the full potential of global expertise and local requirements, and place our clients on the best path for success, ” said ADVOC director Nirman Shetty.

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