Etika tapping new trends

Healthier goals: Khalid says consumers are more health-conscious and seek nutritional products. (Pic shows Etika Holdings CEO (Malaysia, Singapore and Brunei) Khalid Alvi with some of the company's latest range of products)

KUALA LUMPUR: Etika Holdings is casting its net to capture a bigger slice of the competitive and lucrative beverage market in the country.

Etika is one of Malaysia’s leading drink distributors and a wholly-owned subsidiary of Asahi Group Holdings Ltd.