Maybank extends regional co-brand tie-up with MU for another 5 years

KUALA LUMPUR: Malayan Banking Bhd has extended its regional co-brand partnership with Manchester United FC for another five years. 

Maybank said on Thursday the five-year agreement, which covers Malaysia, Singapore and the Philippines, will continue from the 2019-2020 season.

This makes Maybank one of Manchester United’s longest running Financial Services partnerships globally.

The renewal reflects the success of the partnership in helping Maybank to engage more with its customers in key markets and enhance its global brand awareness. 

Maybank believes the relationship will continue to play an important role in boosting its global profile and supporting the business growth for their card products, namely credit cards and debit cards. 

Group CEO, community financial services of Maybank Datuk John Chong said this partnership was another key step in the Maybank’s strategy to ensure the bank continues to build on its strong franchise in the region by offering distinct value propositions for different market segments.

Chong said the club has almost 22 million followers across the three countries who can now take advantage of the special privileges offered by the Maybank Manchester United credit and debit cards.  

“The Maybank Manchester United credit cards continue to be very well received in Malaysia and recorded a healthy growth of about 12% in card base and 15% in card billings last year,” he said.

Maybank has over 14 million credit cards, charge cards and debit cards in circulation in the country. It has over 20% of market share for credit and charge cards in the country, and over 28% for debit cards.

Manchester United director of partnerships, Sean Jefferson said the partnership with Maybank is one of the longest and most successful financial services partnerships the club has had to-date, which is testament to Maybank’s dedication to delivering engaging and beneficial campaigns for its clients. 

The Maybank Manchester United card products in Malaysia consist of the Manchester United Visa Gold, Manchester United Visa Infinite and Manchester United Visa Debit Card. 

Cardholders are entitled to exclusive privileges which include discounts for purchases at Manchester United’s outlets and online megastores, discounts for Manchester United Stadium and Museum Tour, opportunity to participate in contests to win a chance to meet with players and legends as well as many other benefits including five times Treatpoints when Manchester United wins a Premier League match.

Maybank is also the official partner for Manchester United Tour 2019 in Singapore this weekend.