Roland: We look forward to the support of Malaysian consumers.
PETALING JAYA: Heineken Malaysia Bhd
has launched its non-alcoholic malt beverage Heineken 0.0, in line with growing consumer trends centred around health-conscious consumers.
Heineken Malaysia managing director Roland Bala said he was confident that the new Heineken 0.0 could scale in Malaysia, given its good reception in the 39 markets.
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