Tomei to rebrand My Diamond stores

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KUALA LUMPUR: Tomei Consolidated Bhd will be discontinuing the operations of its My Diamond stores by converting them to Tomei or Goldheart outlets.

Speaking after the group’s annual general meeting, Tomei group managing director Datuk Ng Yih Pyng said the group arrived to that decision seeing that there were overlaps in its brands.

“We are streamlining our operations and the conversion of My Diamond stores should be completed by year-end.

“My Diamond shall continue to be a collection brand for the group,” he said.

There are currently four My Diamond outlets with the latest tenancy expiry due this September.

Established in the early 2000s, My Diamond was catered to the working class and focused on white gold products, which was a relatively niche product segment then.