OCBC unveils unique premier banking marketing campaign

Bigger picture: Lim hopes the campaign video can help parents see the bigger picture of their children’s future.

OCBC Bank (M) Bhd has launched a unique marketing campaign featuring generational differences alongside the introduction of their latest Premier Banking initiative, Premier Life Goals. Premier Life Goals offers customers a multi-pronged approach to future planning featuring retirement, wealth transfer and child education.

The campaign highlights a touching video which tells the tale of the disputes between a father and his son as they both think of the latter’s future and what might really aid them in meeting each one’s objectives.