Hektar CEO: Understanding the market is the way to success

Golden win: Hisham (left) receiving the Gold Award under the ‘Retail REIT’ category at the Asia Pacific Best of The Breeds REITs Awards 2018.

IN light of the sluggish property market currently, retail-focused Hektar Real Estate Investment Trust (Hektar REIT) is concentrating on improving the malls within its portfolio to adapt to the changes in the industry and remain competitive.

Hektar Asset Management Sdn Bhd executive director and chief executive officer Datuk Hisham Othman says the key to success for shopping centre operators is understanding the market that they are in and adapting to the needs and wants of their customers.