Etiqa launches 'Fast vs Easy' campaign for the underinsured

  • Corporate News
  • Thursday, 26 Apr 2018

From left to right: Datuk Zainal Abidin; chairman of Etiqa Group Takaful Datuk Majid Mohamad , Etiqa Group Insurance and Takaful CEO Kamaludin Ahmad and Datuk Afdlin Shauki at the launch of the

KUALA LUMPUR: National insurance & takaful company, Etiqa Group has launched the “Fast vs Easy” campaign to spread the message to the underinsured, who account for almost half of the Malaysian population, that it is crucial for them to have protection.

Etiqa Group Insurance and Takaful CEO Kamaludin Ahmad said on Thursday it is Etiqa’s responsibility to share with all Malaysians that unexpected events do happen and it’s important to have protection. 

“Without protection, your loved ones will not only struggle emotionally, but be burdened financially as well,” he said at the launch of the campaign here. 

Etiqa partnered legendary singer Datuk Zainal Abidin to represent “Fast” for Etiqa and multi-talented personality Datuk Afdlin Shauki to represent “Easy” for Etiqa. 

This campaign is to spread the message to the underinsured, who contribute almost half of the Malaysian population, that the experience with Etiqa is Fast & Easy during purchase, claims submission & claims disbursement, according to the statement. 

Also present at the launch were the chairman of Etiqa Group Takaful Datuk Majid Mohamad, Kamaludin Ahmad, members of Etiqa’s senior management committee.
Kamaludin said Zainal Abidin and Afdlin Shauki are the best people to help spread this important message. 

He said they are extremely well-known public figures who also share the same belief as Etiqa, which is to build a better Malaysia for all Malaysians. 

“And we do this by creating a Fast & Easy experience, whether it is to purchase, submit claims or receive payouts.

“Fast & Easy is not just a tagline, it’s our organisational culture and brand promise. It also gives me great pleasure to share that we are externally recognized for delivering on our brand promise,” he said. 

Kamaludin said Etiqa was awarded “Best Takaful Operator for Bancassurance” and “Best Takaful Operator for General business”, by the Malaysian Takaful Association. 

“Etiqa was also the 'iBanding Winner of Motor Insurance Award 2017/2018' and 'iBanding Winner of Motor Takaful Award 2017/2018'. 

“And most recently, we were awarded 'The Fastest Claims Payment 2017' by Perodua, beating out 13 of our competitors in the process,” he said.   

Zainal Abidin and Afdlin shared that Etiqa’s vision to be Fast & Easy for consumers really resonated with them. 

While they had turned down the offer to become ambassadors for other brands on numerous occasions, collaborating with Etiqa was a no-brainer. 

“Our personal humanitarian goals are perfectly aligned to that of Etiqa. And what a great idea for an Etiqa election, allowing us to battle each other to determine the winner between Fast or Easy. Look out for many interesting Fast vs. Easy ads on Youtube, Facebook and”," they said in the statement.
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