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Creating meaningful brands, connecting with customers


Vogiatzakis: If 74 of brands disappear tomorrow, no one would care.

Vogiatzakis: If 74 of brands disappear tomorrow, no one would care.

Havas Media CEO on challenges facing the advertising industry

Trust is no longer the buzzword in ensuring the efficacy of a brand. What is more critical now is how meaningful and connected a brand is to a customer.

Advertising & Media , Havas

   

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