Does creativity pay?


No pain no gain: Chacko says creators must be willing to share in the pain of any unsuccessful campaign.

Professionals argue their cases in IAA debate series

WHAT is an idea worth? Are creators being justly rewarded for creativity to thrive? Or are brand owners and those who commission work not adequately rewarding idea generators?

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
Business , creative

Next In Business News

The festive cash tsunami
Building adaptation –the way forward
Youths say no to home buying
Creador Foundation, Censuria make strategic investments in local cafe chain Hock Kee Kopitiam
Inflation forecasts see-saw
Investors chase broadening markets
A question of adequate coverage
Painful trade-offs
US policy boosts Singapore banks
Swatch turns Monet into wearable art

Others Also Read