A GOOD brand name is worth more than money. Just ask Andrew Yap, co-founder and managing director of BookXcess, Malaysia’s leading remainder bookstore chain.
BookXcess sparked a “reading revival” when it launched its first bookstore tucked away in a small corner in a medium-size shopping mall. It was stocked with a decent stockpile of books for all ages and interests – and priced affordably, well below traditional market rates.
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