Lim: ‘The key drivers of growth are seen to be coming from both digital and out-of-home media.’
Analysts bullish on traditional media, driven by healthy spending and election campaigns
POSITIVE growth in digital media spending is set to continue till next year despite a cautious outlook on advertising expenditure (adex) in the country.
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
