Hong Leong creates awareness via credit card campaign

HONG LEONG BANK’s credit card division has launched #100HappyDays, a usage-based campaign to encourage existing credit card customers to use and spend more with their credit cards.

The 100 winners would get to win RM100 over a period of 100 days. The objective of the campaign was to create a higher level of awareness level for the brand on ground and social media.