Beko sponsors Puchong United Badminton Club to create strong brand presence

BASED on the recent Olympics games, badminton is perhaps one of the top two sports among Malaysians and Beko Appliances Malaysia Bhd has taken this opportunity to become the main sponsor of Puchong United Badminton Club Sdn Bhd (PUBC).

The sponsorship strengthens Beko’s commitment to support the Malaysian badminton industry while creating a stronger brand presence. During the same event, both parties also announced the establishment of the Beko-PUBC Foundation, aimed at developing the talents of badminton players and promoting a healthy lifestyle through sports participation in Malaysia.

Beko is Europe’s leading freestanding home appliances brand and the fastest growing brand in the overall European market for the last seven years. As the international home appliance brand of Arçelik Group, Beko has a business presence of 440 million consumers in more than 130 countries. The brand is setting an aggressive growth path in the Asia-Pacific market.

“We are glad to be able to participate in one of Malaysia’s most followed sport – badminton. We are really keen to build our brand presence and PUBC lives up to the qualities of sports, team spirit, trust and friendship that we have embraced.

“Key to Beko’s global success is partnership. We position ourselves as the ‘Official Partner of the Everyday’, which captures our commitment in helping to make our consumers’ lives easier and better,” says Beko chief executive officer Chan Lock.

“Fundamental to Beko’s partnership with consumers is providing home appliance solutions to their everyday tasks and challenges. Beko is looking forward to support PUBC in a partnership that spurs the badminton games and connect with sport fans in Malaysia.”

Beko has engaged in athletic sponsorship for many years, endorsing and supporting numerous sports on a regional scale. The most recent was the four-year sponsorship deal for FC Barcelona during the 2014/15 football season until the end of 2017/18 season.

“We hope to replicate the shared values of ‘play’ in this collaboration with PUBC. We want to put a smile on our consumers’ faces and engage with them about the sport they love,” says Chan,

“It is truly amazing for PUBC to have a main sponsor that shares the same drive, vision and ambition. For PUBC to gain recognition from an esteemed international sponsor such as Beko that’s committed to grow together in achieving our goals – brings us further to the international level and stature that we always strive for.

“In PUBC, we always believe that there are hidden gems at the local front as most Malaysians grow up playing badminton. Our role is to provide a platform for these people to come forward and hone their skills,” says PUBC team manager Irina Inozemtseva.