KUALA LUMPUR: TF Value-Mart launched TF Borong, its dedicated food service and wholesale business, on Oct 29 in its Batu Caves and Taman Connaught stores.
The launch marks the first phase of a plan to roll out TF Borong across 20 of its existing stores by end-2027, backed by more than RM20mil in capital expenditure.
While businesses prepare for year-end trading activities, TF Borong provides a convenient way for business operators to source products, ranging from everyday essentials to premium ingredients, helping them streamline procurement so they can focus on serving customers and running their businesses.
TF Borong is designed for restaurants, cafés, caterers, retailers, hospitality operators, hawkers, street food vendors and other SMEs seeking a more efficient and convenient purchasing experience.
Built around the day-to-day needs of business owners, TF Borong provides access to more than 2,000 new foodservice products, ranging from pantry staples, fresh supplies and operational essentials to imported lobsters, snow crabs and premium beef breeds such as Angus and Wagyu, subject to availability.
Each TF Borong outlet is staffed by specialist butchers who prepare customised beef cuts to each business's specifications, from portion size to trim.
Complemented by competitive pricing, bulk packaging, business-focused services and customer support, TF Borong is designed to help businesses simplify sourcing and purchasing.
“Foodservice is one of the most resilient segments of Malaysia's consumer economy, and the operators who keep it running, from hawkers to hotel kitchens, deserve a supplier built around them,” said chief executive officer Ho Mun Hao.
“TF Borong brings together our store network, buying scale and in-house butchery expertise to support these businesses. Our investment of more than RM20mil and our plan to reach 20 stores by end-2027 reflect how seriously we take this opportunity.”
Malaysia's foodservice market represents a significant commercial opportunity: GlobalData estimates that the country's foodservice “profit sector” generated RM100.9bil (US$22bil) in revenue in 2024.
Even as demand remains strong, operators continue to face pressure to manage costs, optimise procurement and respond quickly to changing customer demand.
TF Borong addresses these needs through product variety, competitive pricing, purchasing convenience and business-focused support.
In addition to its broad product range, TF Borong offers a membership programme for business customers, with registration available through its WhatsApp at 012-966 3488.
Members can access business-focused offers and support, alongside services such as WhatsApp ordering and personal shopper assistance, providing greater flexibility and convenience when managing their purchasing requirements.
TF Borong will be introduced progressively across 20 TF Value-Mart stores by end-2027.
The investment covers store expansion and upgrades, the hiring of specialist butchers and the addition of over 2,000 foodservice products. The next TF Borong outlet is targeted to launch on Dec 1.
