Au-Yong: ‘The Global Effie Index is sort of a scoring system’.
THE Malaysia Effie Awards 2015 will see the introduction of the Global Effie Effectiveness Index, preliminary online judging and the introduction of the Brand of the Year award in a move to further boost the effectiveness of the awards, which is now in its eighth year running.
Malaysian Advertisers Association (MAA) president Margaret Au-Yong (pic) says the introduction of the index is one of the initiatives to improve the effectiveness of the awards in line with global practice.
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