Radio ads effective in promoting brand image

Star Radio Group senior sales manager Sukhbir Sidhu

DESPITE the competition heating up in the advertising arena, radio advertising is here to stay and will continue to be an effective medium to promote brand image, according to Star Radio Group.

General manager for sales Erin Hwang says radio is an effective medium of advertising as it reaches to all the target audience and is the last “touch point” for consumers in their buying decision.