Becoming a Goldfayn evangelist

Title: Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesnt) Author: Alex L. Goldfayn Publisher: BenBella Books

Tech companies are leaving billions of dollars on the table. Tens of billions because marketing which must be incredibly powerful to develop mainstream evangelists is atrocious in our business. Huge companies Hewlett Packard, Dell, AT&T, Samsung, Panasonic, Microsoft, and nearly every other company in our business (at least 98% of all consumer electronics manufacturers) run by millionaire executives with graduate degrees from the most respected universities in the land are succeeding in spite of their marketing, not because of it. Consumers have an intense natural interest in technology more so than in any other industry besides sports. Not only are these companies not capitalising on it, the harmful marketing actually drives away customers who would likely buy their products if they said nothing at all. Alex L. Goldfayn, author of Evangelist Marketing