The Star shines at Putra Brand Awards 2010

KUALA LUMPUR: The Star is a Silver award winner under the Media & Entertainment category of Putra Brand Awards 2010. It is also the only print media that won in that category.

Under the Media & Entertainment category, Astro and Google won the Gold award while 8TV also received the Silver award. The Bronze award was presented to TV3 and Malaysiakini.

An extension of the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) not only to recognise public-listed companies but also local brands and small and medium enterprises (SMEs).

The awards are endorsed by Malaysia External Trade Development Corp (Matrade), Malaysian Advertisers Association, Branding Association of Malaysia and Media Specialists Association. The Star is one of the partners.

While MMVB measures best brands by financial valuation, the Putra Brand Awards measured the winning brands by consumer preferences.

The brand council identifies and shortlists brands based on 21 categories, which includes Apparel & Accessories, Automotive, Beverage – Alcoholic, Beverage – Non Alcoholic, Communication Devices, Communication Networks, Finance, Foodstuff, Household Products, Media & Entertainment, Property Development, Fast Food, Personal Care, Transportation, Travel & Tourism and a special merit award.

Among the Gold award recipients were Petronas and Shell for Automotive – Fuel; Carlsberg and Tiger for Beverage – Alcoholic; Maxis for Communication Networks; Maybank for Finance; Sime Darby for Property Development and AirAsia for Transportation, Travel & Tourism.

Meanwhile, SEGi University College received the Bronze award for Education & Learning.

According to Matrade chief executive officer Datuk Noharuddin Nordin, who is also chairman of the MMVB board of governors, Matrade goes all the way to provide help for the local brands and SMEs and this brand award initiation helps boost what we are doing.

“Strong brands are wealth creators, and thus, the backbone of a nation’s economy,” said 4As president Datuk Vincent Lee at the Putra Brand Awards 2010 Gala Night yesterday.

He added that the Putra Brand Awards served as a catalyst to inspire brands in this country to look forward to being on the global stage.