SMEs eager to tap e-commerce

Economic downturn has turned the pressure on SMEs to find new customers. JUDGING by the response to a recently launched website development promotion, small and medium enterprises (SMEs) in Malaysia are eager to tap the power of the Internet as a new strategy for driving business growth.

The economic downturn has turned up the pressure on Malaysian companies, particularly the 550,000-plus SMEs, to find new customers for their products and services amid declining sales and financial constraints. Extending their marketing and advertising reach by venturing into cyberspace is a logical move.