KUALA LUMPUR: Prima Merdu Sdn Bhd and Bermaz Motor Sdn Bhd, the local Mazda franchise holder/exclusive importer and distributor respectively, are exploring the possibility of starting a completely-knocked-down (CKD) programme for the brand.
Bermaz executive director and chief executive officer Datuk Ben Yeoh said it would activate the programme if there was higher demand for the vehicles locally.
“We are exploring the possibility of a CKD programme because we feel that there is market potential for the brand. If we can sell 6,000 to 7,000 units a year, then we will activate the programme,” he said at the launch of the Mazda3 Sport yesterday.
Yeoh said the CKD programme would be via contract assembly, adding that about 1,000 vehicles were sold last year, with Mazda CX-9 and Mazda 6 the best sellers, contributing about 60% to total volume.
The cars are fully imported from Japan.
Yeoh said there was a limit to the number of cars it could bring into Malaysia.
“The number of units that we can import depends on the number of approved permits available to us. We hope to bring in about 100 units a month.
“We want to bring more models into Malaysia to expose people to the technology that Mazda has to offer,” he said.
On another note, Yeoh said he was targeting to sell 300 units of the Mazda3 Sport within the next 12 months.
He added that the first 100 customers would be offered a special launch price of RM108,000 and RM128,000 (on-the-road without insurance) for the 1.6-litre and 2.0-litre Mazda3 Sport models respectively.
“So far, response has been good and we have had a lot of enquiries,” he said.