Slowdown best time to build up local brands

PETALING JAYA: The current slowdown in the global economy is the best time for local firms to build their brands, said Media Prima Bhd TV networks group chief executive officer Datuk Seri Farid Ridzuan.

“During difficult times like these, local companies have a chance to build their brands so that when the economy recovers, they can bring their businesses back full swing,” he said yesterday at an event to promote the Global Brand Forum.