KUALA LUMPUR: The inaugural AIR Awards show held on Friday evening broke new ground on two counts: firstly, it was the first creative awards show dedicated to radio advertising, and secondly, the top winner – unusual for local advertising awards competitions – was an ad in Tamil.
Titled Traditions, the Tamil commercial created for Astro
by ad agency Young & Rubicam (Y&R) won the Best of the Best award (Tamil language category) and one gold each in the pro bono (public service) and copywriting in Tamil categories.
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