HONG KONG: Miles Group, specialising in international sports marketing, has announced the signing of two outstanding professional golfers, Bo Jin and Isaac Lam. This milestone concurrently marks the official launch of the company’s athlete representation business.
Founded in 2012, Miles Group has spent over a decade providing Asian market marketing services for premier global golf brands, including Major Championships, the LPGA Tour, and the United States Golf Association (USGA). In 2026, the group's domestic arm, Miles Shanghai, launched its proprietary tournament IP—the Junior Charity Classic—which offers top Asian junior golfers a direct pathway to elite junior tournaments in the United States.
"Our mission is to build a dedicated value-amplification system for Asia’s athletes, empowering them to command top-tier commercial influence far beyond the field of play." said Smile Xu, founder of Miles Group and a top-tier marketing strategist.
Meanwhile, the 24-year-old Bo Jin added: "Having known Smile for ten years, I’ve watched her grow from an industry rising star into someone who drives real change. I have absolute faith in her capabilities, but what I admire most is her vision—helping more players use innovative methods to unlock true, long-term value, and even rewrite the rules of the industry.
"Entering my second year as a professional, I chose Miles Group because I believe in the future she sees, and it's a future I want to be part of,"
Rising star Bo Jin now competes on the China Tour. Bo is the first Chinese player to reach the finals of the US Junior Amateur, a member of the 2019 Junior Presidents Cup International Team, the individual runner-up at the 2021 NCAA D1 Championship, and the runner-up at the 13th Asia-Pacific Amateur Championship in 2022.
Turning professional in 2025, Bo delivered a remarkable rookie year, capturing two runner-up finishes on the China Tour and placing in the top 20 during his DP World Tour debut.
Isaac Lam, 27, hails from Hong Kong, China, and turned professional in 2024. Now an active competitor on the China Tour, he is a two-time Tour champion. Following his maiden China Tour victory at the 2025 Wuyishan International Open, Lam lifted his second trophy this past August at the Fanling Golf Classic in front of his home crowds.
"On the course, I am a champion, but in the business world, I am a complete novice. Two China Tour titles didn’t bring the commercial breakthrough I had anticipated," Lam shared. "Since my amateur days, Smile has always given me unconditional advice.
"Joining Miles Group now is a choice born from seeing her selfless dedication to young players. She brings both the wisdom to sharpen my direction and the resources and capability to translate a championship title into real commercial value."
