PUTRAJAYA: Siti Khadijah has participated in the 2026 National Day Parade for the first time in a classy manner, following an invitation from a government agency, as part of the Economic Sector under Cluster 5: People’s Wellbeing and Economy.
Founded in 2009 by a homemaker who ventured into business at the age of 46, Siti Khadijah has since grown to employ more than 600 Malaysians and operate 65 stores across the country (video of the walk can be seen at https://vt.tiktok/ZSV3FL6RH/)
The journey from a local business to an organisation that creates employment opportunities and contributes to the growth of the local business ecosystem makes this participation far more meaningful than simply taking part in a national parade.
It carries the story of how a small idea can grow, create opportunities, and contribute to the livelihoods and economic well-being of the people.
“For us, being invited to participate in the National Day Parade is a deeply meaningful recognition. Siti Khadijah started small, but grew through the support of Malaysians and the dedication of our employees over the past 17 years," said Mohammad Munzir Aminuddin, Chief Executive Officer of Siti Khadijah
"Today, we are not merely carrying the Siti Khadijah name in the parade. We are carrying with us a journey built by Malaysians and strengthened by the trust of the people of Malaysia."
Adding a distinctive identity to its participation, the Siti Khadijah contingent embraces the “Geng Masjid” concept, inspired by something deeply familiar to the Malaysian community — dressing for the mosque.
The women’s contingent are dressed in telekung and sarung suri, while the men’s contingent wore kain pelikat and kurta.
For Siti Khadijah, this participation is an opportunity to celebrate not only the journey of a homegrown brand, but also the spirit of local entrepreneurship, the creation of employment opportunities, and the ability of Malaysian businesses to continue growing alongside the people.
From a business started by a homemaker at the age of 46 to a company with more than 600 employees and 65 stores today — this is the journey Siti Khadijah brings to the National Day Parade 2026.
