BANDAR SER BEGAWAN: Sultan Hassanal Bolkiah on Thursday (Nov 27) graced the launching ceremony of the Primary Resources and Tourism Expo 2025 at the International Convention Centre (ICC), Berakas.
Upon arrival, the Sultan and the members of the Royal Family were welcomed by Minister of Primary Resources and Tourism Dato Seri Setia Dr Awang Abdul Manaf Metussin, in his capacity as Adviser to the Primary Resources and Tourism Expo 2025.
At the ceremony, the monarch viewed the launch video highlighting various sectors under the Ministry of Primary Resources and Tourism (MPRT).
He also toured the pavilions and exhibitions in the Plenary Hall, comprising a range of sectors.
The tour began with a pavilion featuring locally made products that have successfully penetrated export markets, followed by the agriculture and agri-food pavilion, which showcased fresh local produce, food innovations, and national production-boosting initiatives.
The Sutan later visited the fisheries pavilion, highlighting sustainable aquaculture technologies and high-value marine products, before proceeding to the forestry pavilion, which showcased various downstream wood-based products, innovations within the local timber industry, and the involvement of young entrepreneurs.
The tourism pavilion, featuring unique attractions, tourism experiences, and initiatives to enhance the nation’s destination image, marks the final pavilion that the Sultan and members of the royal family visited.
Themed “Innovative and Sustainable Primary Resources and Tourism,” the Primary Resources and Tourism Expo 2025 is the first of its kind, aiming to highlight the achievements of entrepreneurs in the agriculture and agri-food, fisheries, forestry, and tourism sectors, including businesses that have successfully entered export markets.
This aligns with the nation’s aspiration to strengthen the competitiveness of sectors under the Ministry, and the expo also underscores the importance of supporting food security and domestic production by enhancing local production capacity and reducing reliance on imports.
Locally produced goods and the efforts of industry players in Brunei Darussalam are showcased in the event, including micro, small, and medium enterprises (MSMEs) from the agriculture, agri-food, forestry, fisheries, and tourism sectors, as well as export-ready products and initiatives from the Village Consultative Councils (MPK).
With the participation from various sectors at the expo, which also highlights the active roles of youth and retirees involved in entrepreneurship within these sectors, the expo aims to serve as an inclusive platform.
This platform unites the industrial development ecosystem, opening space for knowledge-sharing sessions, innovative product displays, business matching, and providing a reference for aspiring local industry players to enhance their capabilities towards meeting international standards, contributing to sustainable economic growth and Brunei Darussalam’s active participation in the global market.
The expo also incorporates the 4th Local Product Expo, held annually to empower national production industries and runs from Nov 28 to Nov 30, 2025, at the Main Conference Hall, ICC.
Visitors are welcome to explore local product exhibitions, enjoy interactive activities, participate in knowledge-sharing sessions, and visit sales booths featuring local products and together support national production and elevate the competitiveness of local industries to the international stage. – Borneo Bulletin/ANN
