Brunei tourism players push for digital transformation


BANDAR SERI BEGAWAN: Brunei hoteliers, travel agents, event management companies and service providers took part in a digitalisation networking session recently aimed at strengthening digital transformation in the country's tourism sector.

Salinah Mohd Salleh, acting director of Brunei's Tourism Development Department, emphasised that digitalisation is now a necessity to enhance competitiveness and attract more tourists.

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