Chinese micro-dramas hook audiences overseas too

A still image from the TV series Welcome to Milele shows Chinese doctors receiving Spring Festival gifts from their fellow African medical workers. When the series was broadcast in Kenya, the audience for Citizen TV — one of Kenya's most-watched channels — surged by over 135 per cent, or 2.35 times its previous viewership. - China Daily/ANN

BEIJING: The click of a computer, or the pressing of a TV remote, is now all it takes for a global audience to watch Chinese dramas — and for China to tap into a gushing revenue stream.

During the 14th Five-Year Plan period (2021-25), the country has seen television and radio programmes and related services surge by 40 per cent, said Dong Xin, deputy director of the National Radio and Television Administration, at a press conference held by the State Council Information Office on Sept 25.