Japan's Health, Labour and Welfare Ministry has been collaborating with the Pokemon Company. -- PHOTO: TAKAMARO FUKUOKA/ FACEBOOK
TOKYO (Japan News/ANN): In a charming and strategic move to encourage healthy sleeping habits, Pikachu and Snorlax – two beloved characters from the globally popular Pokemon franchise – have officially been appointed as “sleep support ambassadors” by the government.
The Health, Labour and Welfare Ministry spearheaded this initiative, which leverages the appeal of these iconic figures to encourage people, especially children, to develop better sleep habits.
