How Dongtan in South Korea turned into an online punching bag


A screenshot from a video by Psick University, a popular YouTube comedy channel, featuring a comedian dressed in a long fitted dress to model the "Dongtan look." - Screengrab: YouTube

SEOUL: While a fitted knit or cotton dress may be seen as everyday wear in most places, in South Korea, it has come to symbolise one particular neighbourhood: Dongtan.

Nicknamed the “Dongtan look,” this casual yet sensual style is frequently linked to women in their 30s and 40s living in the fast-growing suburban area south of Seoul known for its corporate hubs and high proportion of young married couples.

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