BANGKOK: Chiang Mai’s tourism and hotel industry is struggling to weather a particularly severe low season in 2025, more challenging than usual in the post-Covid era, as major travel trends shift—especially among Chinese and Thai tourists.
La-iad Bungsrithong, General Manager of RatiLanna Riverside Spa Resort Chiang Mai and advisor to the Thai Hotels Association (THA), said the outlook for Chiang Mai’s tourism and hotel industry during the low season (Q2–Q3 of 2025) is "extremely bleak," with overall tourist numbers plummeting due to declines in two key markets: China and Thailand.
