Asia takes centre stage in pickleball’s global boom

The time is ripe for pickleball to bounce into the Asia-Pacific market, with Bonafide Research forecasting a compound annual growth rate exceeding 24.5 per cent from 2024 to 2029.- ST FILE

HO CHI MINH CITY: The pickleball craze has swept across the United States, making it the fastest-growing sport in the country for the fourth consecutive year.

Its rapid growth is not just limited to the US, and Professional Pickleball Association (PPA) and Major League Pickleball (MLP) – which come under the parent company United Pickleball Association (UPA) after they merged in 2024 – have identified Asia as a key market in their global expansion plan.