PHNOM PENH (Bernama): Cambodia’s consumer market is projected to hit RM70.7 billion (US$16 billion) by 2025, largely driven by rapid urbanisation and a burgeoning middle class coupled with increasing disposable incomes.
European Chamber of Commerce (EuroCham) Cambodia’s FMCG (fast moving consumer goods) committee chairman Sothea Rami Sambath said local consumers’ behaviour is changing rapidly due to the shifting market landscape.
