As China’s pet lovers turn to domestic brands for value as investors sniff opportunity


Amid a nationwide spending decline, China’s pet owners are looking for higher value for money when it comes to food and other products for their furry companions. This shift, according to analysts, gives domestic companies a chance to fetch themselves a larger share of the country’s 279.3 billion yuan (US$39 billion) pet market.

Investors who are betting big on this trend have identified manufacturers as likely winners.

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