From K-pop to sales girls: AI goes mainstream in South Korea

Zaein’s face was created by a deep learning analysis of the faces of K-pop stars from over the last two decades. - PHOTO: AFP

SEOUL (AFP): Her face is a deepfake. Her body belongs to a team of similar-sized actors. But she sings, reads the news, and sells luxury clothes on TV as AI humans go mainstream in South Korea.

Meet Zaein, one of South Korea's most active virtual humans, who was created by Pulse9, an artificial intelligence company that is working to bring corporate dreams of the perfect employee to life.