Traditional culture drives rural vitalisation

Gaining popularity: Girls dressed in hanfu, or Han clothing, preparing for an event to mark the traditional Qixi festival, the Chinese equivalent of Valentine’s Day, at a park in Beijing, in this file photo. — Reuters

QUALITY traditional Chinese costumes are gaining popularity at home and abroad, triggering increased orders on ecommerce platforms.

One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu – time-honoured Chinese clothing.