Full of controversy in Vietnam but she's Pretty in pink: 'Barbie' marketing blitz hits fever pitch

Australian actress Margot Robbie poses on the pink carpet upon arrival for the European premiere of "Barbie" in central London on July 12, 2023. Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters worldwide. - AFP

NEW YORK (AFP): Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters worldwide.

Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick.