Louis Vuitton’s fashion show in South Korea hosts K-Pop and Squid Game

Members of K-pop girl band Le Sserafim, attend the Louis Vuitton Pre-Fall 2023 Women's Collection show on the Jamsu bridge in Seoul, South Korea, on Saturday, April 29, Squid Game’s director, K-Pop stars and Korean traditional music featured in Louis Vuitton’s runway show in Seoul to unveil the French brand’s pre-fall women’s collection. - Bloomberg

SEOUL, April 29 (Bloomberg): Squid Game’s director, K-Pop stars and Korean traditional music featured in Louis Vuitton’s runway show in Seoul to unveil the French brand’s pre-fall women’s collection.

The event which took place on Seoul’s Jamsugyo bridge Saturday and revealed designer Nicolas Ghesquiere’s creations, was the second fashion show Louis Vuitton has held in South Korea. The first was in 2019, also for womenswear.