Chinese celebrities like Gigi Yim turn to NFTs to expand fan engagement and tap new sources of revenue

Chinese movie stars, directors, singers, pop stars and celebrities are turning to non-fungible tokens (NFTs), which can be stored on a digital ledger, to better engage with their fans and to tap new ways of making money.

This month some of the biggest names in Hong Kong’s entertainment world – including Wong Kar-wai, Gigi Yim and Hins Cheung – unveiled respective NFT projects, in a sign that these once-niche digital tokens might be on their way to wider acceptance.