Fresh meat: VCs pour funds into burgeoning e-grocery segment in Indonesia

E-grocery start-up Pasarnow chief marketing officer Cindy Ozzie (left), chief executive officer James Rijanto (centre), and chief technology officer Donald Wono. - Jakarta Post/ANN

JAKARTA, Sept 12 (Jakarta Post/ANN): Investors are scrambling to fund online grocery start-ups after the fresh food segment grew exponentially last year, driven by rising demand amid the Covid-19 pandemic.

At least six investment deals have gone to local e-grocery start-ups to date, three of which were early rounds for relatively new companies Pasarnow and Segari.