Television hostess Rungnapa Nuymuang promotes Chinese products by livestreaming on the Lazada platform in Bangkok, Thailand. [Photo/CHINA NEWS SERVICE]
HONG KONG (China Daily/ANN): Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic.
This year, the annual Nov 11 buying bonanza came with the e-commerce industry in the region enjoying rapid growth as the contagion and related lockdowns accelerated the digital shift in consumption.
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